We believe everyone deserves beautiful hair.

In 2019, we started ABSOLUTE: with the simple goal of giving the world great hair. From that day forward we have stopped at nothing to create the most original, pure and effective formulas in the hair care game.

We’ve personally searched the world for the highest quality ethically sourced organic raw materials. Digging for steam-distilled therapeutic-grade essential oils. Handpicking fields for plant-based food-grade cold-pressed oils. Visiting the plants that will be recycling and reusing our compostable packaging.

We want you to love your hair, and we want your regimen and hair care rituals to be as luxurious and guilt-free as possible.